INSTA HELP - A friend in need
Living on the fast track, fighting with time, where time is money
and business online; we introduce to you the latest in "On
This is a unique service for the people of Mumbai city who own
automobiles. Have you been stranded on the road with a flat tyre
and not known what to dofor
hours? Are you the kind who would never be late for a conference
and have had to suffer due to a minor car fault? Have you suddenly
gone out of petrol on your way? Have you been stranded with a broken
down vehicle which you cannot do anything with, and without any
If your answer is 'yes' to any one of these above questions then
this is your gate-way to instant relief!. For now in the city of
Mumbai is 'Insta Help' a unique on-road service for vehicles. Mr.
Ravinder Singh, a young entrepreneur of Mumbai city, in association
with four other enterprising people, is the Director of Mumbai
Car Help Line Private Limited.
Mumbai Car Help Line Private Limited for the first time
offers unique services for all on the road traffic of Mumbai. This
company has been formulated by young professionals drawn from various
fields - like Automobile Care, Insurance, Customer Service and
the Hospitality Industry.
Incorporated on the 13th of Dec. 2000; it took a few months for
them to start their work on the field says, Mr Ravinder Singh,
the Director of the organisation. "Since we believe in quality
service we required good mechanics and good drivers, well versed
with all the routes in Mumbai; we required time to train an efficient
What did you include in your Training Programmes and who are
the people on the job?
Our training programmes included dummy trials to find out the
approximate timings of travel on particular days and times. We trained
our drivers and mechanics in good customer care and the technicalities
that go into maintaining and repairing the vehicles. We actually
coached every individual independently.
Every car has two experts: one driver and one mechanic. This
is a game of "anticipation". We have to perceive peoples
problems before hand and the various
reasons of their car's break down before hand. Our only competitors
or say the only people who operate on our lines are The WIAA. I
recall an incident where they had left a customer stranded on the
road just because they could not supply petrol. Then there's Bat
Van also, but they specialize in battery problems.
What kind of services do you provide and who are your major
We are committed to reach our customer within 30 minutes. For
us to achieve this target, we have placed our vehicles at important
junctions. We also give the customer our own vehicle incase the
automobile is beyond repair or if the repair would be very time
consuming - incase the car owner has to reach a particular destination
at a particular given time.
Reaching the destination on time and solving their problems
quickly requires researched calculation. Sometimes the driver is
not even aware of the reson of the break down which may be a siple
thing like lack of fuel that has caused the car to break down. We
also carry a tool box a first aid kit and other accessories for
80% of our clientele is the upper middle class service people
which include executives and decision makers. We are now targeting
the corporate segment. At present we have 700 customers.
How do you communicate with the mobile vehicles on the field?
We found out that Mobile phones were ineffective, thus we installed
a radio system though expensive yet more effective. We use Radio
Trunking - done on a wireless. This is what sets us apart from other
such services in and out of Mumbai.
How did you conceive of Insta Help?
Since there are eight to ten such services running in Delhi,
we thought of starting one in Mumbai too. But as you know in Delhi
it is much more easier to travel because of it's numerous alternate
routes. In Mumbai the North-South is connected well but if one wants
to go from East to the West, it's difficult. For example, if one
travels from Andheri East to Lokhandwalla, it would take more time
than reaching Dadar, which is further away than those places in
Andheri itself! Delhi roads are circular, where-as Mumbai doesn't
have alternate road systems.
What are the other aspects to this service?
BPL Mobile has been very cooperative with us. If you
are a member of our scheme and also own a BPL Mobile, you could
dial 744 and get in touch with us immediately. We also have a range
of schemes, which include discount at well known restaurants and
amusement parks, water parks and car
accessories, assistance at buying and selling vehicles, free towing
which are just a few. We have an alliance with car manufacturers
car dealers and one of the best known towing companies - Kamal
We offer our customers total peace of mind-instant help anytime
, anywhere, we have a network of support vehicles with medical assistants,
handpicked, mechanics trained by major vendors; all vehicles equipped
with mobile communications, courteous and well trained staff, tie-up
with authorised repair centres, genuine spare part centres, no dependence
on road-side mechanics, vehicles towed to the workshop of your choice,
unbelievable low prices - less than 1.50 perday, incentives and
discount schemes for real value for money, regular news letters
and discount schemes and many many more such facilities like group
membership schemes...the list will go on!
Yes, the list would go on and on unless time and space would not
constrict us. With best wishes to Inst Help from Mumbaibest.com
we sign off- happy driving!
By : Kamakshi